As a member of the American Advertising Federation (AAF) at Penn State, I contributed to the development of the "Hit It Off with Indeed" campaign, aimed at addressing the trust gap among the 18-25-year-old demographic towards Indeed. Our team crafted a comprehensive, multi-channel strategy designed to be fully executed by Indeed, targeting this key audience. Upon completing the year-long project, we presented our work at a national competition in New York City, where we earned recognition for "Best Overall Art Direction" and secured 3rd place in District 2.