COMM 420 aims to prepare students for careers in advertising, marketing, and communications by providing them with the tools and experience necessary to succeed in the fast-paced and ever-evolving media landscape.

For this project, we developed a campaign that aligned with Uber's brand identity while also creating a strategy for a new brand extension. We identified a market opportunity for Uber, then crafted a full campaign—including creative concepts, messaging, and media strategy—to introduce and promote the new service. The goal was to ensure a cohesive rollout that remained true to Uber's brand while expanding its offerings.